At Vicinity Mart, our commitment goes beyond offering quality products and fresh food. We believe in celebrating community, culture, and creativity—especially when it comes to supporting the professional Persian community that makes us proud every day.
It is with immense pride that we announce our sponsorship of a truly remarkable event: the first officially licensed Farsi adaptation of The Sound of Music, brought to life on stage by a talented team of artists and visionaries.
Licensed by Concord Theatricals, this groundbreaking production marks a cultural milestone, reimagining one of musical theatre’s most beloved works through the rich lens of Persian language and storytelling. This is not just a translation—it is a full-scale, vibrant production that merges the universal power of music with the elegance of Persian expression.
With Mahtab Haghighi and Taymaz Saba as co-directors, and a gifted creative team including Toofan Mehrdadian and Sara Poursorkh, this show promises a level of artistic excellence and heartfelt performance that will resonate with audiences of all backgrounds.
More than a performance, this adaptation is a celebration—of creativity, heritage, resilience, and the connections that unite us through the arts. It bridges generations and cultures, reminding us of the universal values of courage, love, and hope.
Vicinity Mart is honored to support this historic moment. We see this production as a reflection of the vibrant, diverse, and professional Persian community we’re proud to serve and be a part of.